The way your customers talk to Google is completely getting transformed in the current world. Talking to the internet is going beyond just typing and becoming more conversational. The rise of AI and voice search is truly redefining how search worked earlier.
Now, users are speaking naturally and expecting single, clear, and accurate answers, rather than dozens of different links to browse. Therefore, there is an urgent need for the top SEO company in India to understand and adapt to these developments, focusing on getting both SEO-friendly and AEO-friendly results.
Moreover, to cut through the confusion between SEO and AEO, this blog will highlight key differences between the two.
Key Difference Between SEO and AEO
|
Feature |
SEO |
AEO |
|
Full Form |
Search Engine Optimization |
Answer Engine Optimization |
|
Meaning |
It is used to help search engines understand your content and users find your site, enabling them to decide whether they should visit your site or not |
It is used to make content easily understandable by AI-powered search engines like Google Assistant, Alexa, and voice search optimisation Improve organic website traffic and search engine rankings |
|
Primary Goal |
Improve organic website traffic and search engine rankings |
Provide direct and concise answers to the user questions for AI assistants, voice search, and featured snippets, often without the user needing to click a website |
|
Target Platform |
Traditional search engines, such as Google, Bing, etc. |
Voice search (Siri, Alexa, Google Assistant), AI-powered assistants, and zero-click SERP features (AI Overviews, knowledge panels and featured snippets) |
|
User Intent |
Covers a broad range of search intent, including commercial, navigational, and informational |
Primary focus is on informational search intent for the users who want quick answers |
|
User Behaviour |
Users looking to browse multiple websites for detailed information about a specific topic or search query |
Users who want immediate, quick-text-based answers |
|
Content Style |
Long-form, detailed content with strategic keyword density |
Short, clear, concise and structured answers, often in Q&A or list format using conversational language |
|
Success Metrics |
Organic Traffic Volume, Keyword Rankings, CTRs and conversions on the website |
AI citation frequency, voice search visibility and featured snippet ownership |
Hence, you should always look for SEO services in India that provide both AEO and SEO-optimised content for your business.
Conclusion
The future of search is conversational. The goal shouldn’t be to pick sides between SEO and AEO, as both are important to improve your business’s search engine visibility.
Thus, the best SEO company in Ahmedabad should embrace both to achieve better online visibility.